NOTE: Full transcripts available for download at link located below the summary.

Summary of Live Training Meeting For Tuesday, January 7th, 2025:This is a recap of a live training session from January 2025 for the Postcard Cheat Code program. The instructor, Robert, covered several key topics and updates:State of Direct Mail Marketing in 2025:- Shared findings from a recent report by Lob (a direct mail automation company):* 84% of marketers agree direct mail provides highest ROI of any channel* This number has increased steadily: 60% in 2022, 74% in 2023, 84% in 2024* 85% of marketers say direct mail delivers best conversion rate* 84% agree it delivers best response rate* 82% of respondents are increasing their direct mail spend in 2024Key Advantages of Direct Mail:- Tangible nature of postcards makes them stand out- People often keep mail in "set aside" piles, creating free retargeting opportunities- Sales can come in 1-3 months after mailing, though Robert only counts first week for conversion tracking- Physical mail creates stronger connection than digital ads- Current market has a "vacuum" in mailboxes due to decreased direct mail volume since COVIDTechnical Process Overview:1. Data Collection using DataZap:- Buy email lists (costs under 5 cents per name)- Use reverse email lookup to get physical addresses- Only download "matched" addresses for mailing- Example shared showed ~50% match rate on a 9,955 email list- Also provides phone numbers which can be used for custom audiences2. Click to Mail Process:- Use 4.25x6 or 4x6 postcards only- Single-sided, black and white- Paper colors: yellow, green, or pink (stands out and "ugly" works)- Current costs: ~15 cents per piece plus 42 cents postage- Upload transparent PNG for design- Handle yellow errors (non-standard addresses) - usually safe to keep- Remove red errors (unmailable addresses)Recent Campaign Example:- Shared example of pink postcard sent before Christmas- Had to stop campaign after just 1,000 pieces due to overwhelming response- Used same headline and copy as landing page- Sent to existing list who knew the brand- Direct link to video instead of opt-in for warm listImportant Program Notes:- No forum/group environment because:* Robert personally answers all questions within one business day* Prevents incorrect advice from well-meaning but less experienced members* Considering modified group format with locked threads* Email support preferred for quick, accurate responsesBest Practices & Tips:- Don't worry about personalization beyond name/address- Focus on buyers in specific markets- Products don't need existing affiliate programs- Prefer non-affiliate program products (less competition)- Use tracking via:1. Personalized URLs2. Individual customer activity tracking3. QR codesMarket Outlook:- 2025 predicted to be best year yet for direct mail marketing- Current market conditions create excellent opportunity- Slower trend shifts in direct mail (vs digital) mean longer sustainability- Still profitable even with increased competition- Many people still unaware of postcard marketing potentialKey Success Factors:- Complete the entire course before starting- Take notes and email questions after course review- Don't limit yourself to existing affiliate programs- Be willing to create custom arrangements with vendors- Focus on higher-ticket items (avoid $29 products)- Remember there are "no rules" - be creative in approaching vendorsAdditional Tools Mentioned:- Click Magic for link tracking- BeFunky for design- DataZap for reverse email lookup- Click to Mail for postcard printing/mailingThe instructor emphasized that 2025 presents an exceptional opportunity in direct mail marketing, with market conditions, reduced competition, and increasing ROI making it an optimal time to enter or expand in the space. The focus should be on following the proven system while being willing to create custom arrangements with product vendors rather than limiting oneself to existing affiliate programs.Robert stressed the importance of personal support and correct information over peer discussion, explaining why the program doesn't include a forum but does offer direct access to his expertise through email support. The technical process remains straightforward, with emphasis on keeping designs simple, using attention-grabbing colors, and focusing on proper tracking and measurement of results.

Why 2025 Will Be The BEST Year For Postcard Marketing EVER

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