NOTE: Full transcripts and slides available for download at link located below the summary.

Summary of Live Training Meeting For Tuesday, September 24th, 2024:Introduction:• Robert is conducting a training session on "Triple Dipping Profits," which has been split into multiple parts due to its length.• The training is aimed at helping marketers optimize their profits, especially during traditionally slow periods like summer months.• Robert emphasizes the importance of having strategies in place to maintain profitability during lean times.Timing and Seasonality:• September marks the beginning of an upswing in sales for many marketers.• Robert mentions a previous training about "the most profitable week of the year" (December 26th through December 31st).• The upcoming months leading to the new year are considered very good for sales, as people start thinking about self-improvement and new goals.Key Marketing Concepts:• The importance of appealing to people's egos and self-image in marketing.• The concept of "selling the sizzle, not the steak" - focusing on how a product makes people feel rather than just its features.• The significance of allowing potential customers to envision themselves using or benefiting from a product.Advanced Strategy: Triple Dipping Profits1. Initial Mailing Strategy:• Buy leads from list owners (e.g., Shopify store owners)• Mail postcards to these leads• Make affiliate sales• Reinvest profits and bank the rest2. Understanding Lead Types:• Universe: Total list size of all buyers• Hotlines: New buyers within the last 30-90 days• Prioritize mailing to hotlines as they are fresher leads3. Mailing Frequency:• Mail both universe and hotlines• Prioritize hotlines but mail to universe as budget allows• Continuously scale up by requesting more leads from list owners4. Reusing Lists:• Unlike traditional list brokers, this method allows for multiple mailings to the same list• Keep leads in a folder for future use• After 4-5 mailing cycles (about a month), if the list is profitable, consider mailing additional offers5. Expanding Offers:• Find new products to promote to the same demographic• Products don't need to be in the exact same niche but should appeal to the same audience• Example: Weight loss offer followed by fitness offer or supplements6. Profit Optimization:• Reusing lists reduces costs, allowing for promotion of lower-priced products with smaller commissions• Mail new offers every 3-4 weeks to the same list• Continuously grow your list by getting more leads from Shopify store ownersExamples of Triple Dipping:1. Weight Loss Market:• Initial offer: Weight loss product• Follow-up offers: Fitness products, supplements2. Real Estate Investing Market:• Initial offer: Real estate investing course• Follow-up offers: Day trading, forex, crypto productsKey Tips:• Think in terms of demographics rather than niches• Look for opportunities that combine passion with the ability to earn money (e.g., ketogenic diet coach certification)• Focus on products that help people start side hustles or second incomes, especially in uncertain economic timesFinding Products to Promote:• Use the Video AdVault method (preferred)• ChatGPT can be used as an alternative, but results should be verified• Example search: "top 10 ketogenic diet coach courses that cost more than $1000 and have an affiliate program"Product Criteria:• Vendor must be paying for their own traffic• Minimum $500 affiliate commission• Willing to pay out at least a portion of commissions early• Must have a webinar signup (auto-webinar preferred)• Other criteria as covered in the bootcamp/fast start courseFinding Lists:• Look for Shopify stores centered around the product niche (e.g., ketogenic diet stores for keto coaching offers)• Consider related product stores (e.g., keto supplements)• Pay attention to stores with repeat customers and subscription models• Look at Google Ads results, as these stores are actively paying for trafficList Building Process:1. Build an initial list of 50+ potential list owners (may take about 30 minutes)2. Contact list owners using the method taught in previous training3. Run test campaigns4. If the list is profitable after 4-5 mailings (about a month), consider mailing additional related offersBenefits of This Strategy:• Turns profitable campaigns into "monsters"• Reduces costs for subsequent mailings (only paying for postcards, not leads)• Allows for promotion of a wider range of products to the same audienceAdditional Points:• Robert limits the number of students in his course to maintain quality support• He personally answers all student emails, which limits scalability• Robert advises against using opt-ins to build email lists from postcard campaigns, as it can create confusion and friction in the sales process• For affiliate offers with low-ticket front-end products and high-ticket back-end offers, Robert advises caution due to delayed conversions and cash flow concernsQ&A Session:1. Affiliate Program for the Course:• Robert has considered allowing students to be affiliates for the "Postcard Cheat Code" course• Currently not implemented due to support constraints• The course is limited to 200 students to maintain personalized support2. Building Email Lists:• Robert doesn't recommend using an opt-in to build an email list alongside postcard campaigns• Reasons: - Creates friction in the sales process- Can confuse potential customers- Legal concerns (CAN-SPAM Act)• Suggestion: Focus on acquiring more postal mailing addresses instead3. Low-Ticket Front-End Offers:• Robert advises against using affiliate offers that start with a low-ticket item (like a book) and have a high-ticket back-end• Reasons:- Delayed conversions- Cash flow concerns• Recommendation: Stick to offers that convert quickly and meet all criteria outlined in the course4. Promotion Approval:• Robert encourages students to run potential offers by him before promoting• He ensures that all promoted offers meet his strict criteriaConclusion:• The "Triple Dipping Profits" strategy offers significant potential for scaling profitable campaigns• It allows marketers to maximize the value of their acquired leads• Robert emphasizes the importance of following the taught criteria and seeking approval for new offers• Recordings of the training, along with AI summarization and transcripts, will be available in the members areaOverall, this training session introduces an advanced strategy for maximizing profits in direct mail marketing campaigns. By reusing profitable lists and promoting multiple related offers to the same audience, marketers can significantly increase their returns while minimizing costs. Robert emphasizes the importance of careful product and list selection, as well as adhering to specific criteria to ensure campaign success. The strategy is particularly useful for navigating seasonal fluctuations in sales and capitalizing on emerging trends and opportunities in the market.

September 24, 2024 – Triple Dipping Profits Part 1

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