NOTE: Full transcripts available for download at link located below the summary.

Summary of Live Training Meeting For Tuesday, August 27th, 2024:

Today, we're continuing our discussion from last week, focusing on the 12 criteria for finding bestsellers. This session will be brief, about 30 minutes, but it's crucial because these criteria are the foundation of everything we do.Let's dive into why these 12 criteria are so important:• Mastering these criteria is essential for your success.• Even if you only get 25% of other aspects right, nailing these criteria can lead to success.• It's vital that you become self-reliant in niche and product research.Before we begin, I want to let you know about some upcoming bonuses:• I'm working on cheat sheets and checklists to help you with the modules.• These will be added to the members area soon.• I'm also preparing additional guides as surprises for you.Now, let's review the 12-Step Criteria:1. Passionate or Pissed Off People:• This is the most important step.• Look for markets with passionate or frustrated individuals.2. Ego-Feeding Products:• The second most important criterion.• Focus on products that boost people's self-image or status.3. Multiple Purchases:• Equally important as step two.• Find markets where people buy more than one product.• Examples include weight loss, hunting, fishing, and business opportunity markets.• I personally spend a lot in the internet marketing niche, buying multiple products.Let's talk about why multiple purchases are so important:• It may seem counterintuitive, but markets where people buy multiple similar items are ideal.• Examples include fitness products, internet marketing or software products, and vitamins and supplements.• I once bought a supplement called "Turkestan" without proper research – that's how common multiple purchases are in some markets!The benefits of markets with multiple purchases:• You can market to the same list repeatedly.• You can promote multiple products to the same audience.• It reduces overall marketing costs as you can reuse buyer lists.Some great examples of multiple purchase markets:• Drone market: People buy drones, cameras, gimbals, controllers, software, cases, etc.• Car market: Enthusiasts often spend more on modifications than the initial car purchase.• Overlanding market: Vehicle upgrades, roof racks, tents, and other accessories.4. Magazines on the Topic:• The existence of print magazines indicates a viable market.• Examples include Whiskey Advocate and Sound and Design.• You can research using magazines.com or Amazon's magazine section.5. Books on the Topic:• Look for books, especially bestsellers, on your chosen topic.• Prefer traditionally published books over self-published Kindle books.6. Blogs on the Topic:• While less relevant now, blogs or content sites are still worth considering.7. Forums on the Topic:• Active forums are a great sign of market viability.• They provide valuable research opportunities.• Tip: Search for question marks in forum titles to find common inquiries.8. Large Facebook Groups:• Facebook groups offer research opportunities and indicate market interest.• For example, real estate groups remain active regardless of market conditions.9. Large Subreddits:• Reddit communities can provide valuable market insights.• Look for subreddits on real estate investing, cryptocurrency, ketogenic diets, etc.10. Large YouTube Channels:• YouTube is an excellent research tool for market viability.• Look at video content, channel demographics, and comments.• Tip: Use the channel filter in YouTube search for better results.11. Successful eBooks, Info Products, and Online Courses:• Google search for "[niche] online course" to find existing products.• Check platforms like ClickBank, but don't limit your research to these.12. Big Market with Competition:• A large market with significant competition is desirable.• Competition indicates money changing hands in the market.• Online competition is beneficial for postcard marketing as it creates brand awareness.Additional Insights:Remember, the first three criteria are must-haves. Treat criteria 4-12 as a checklist, with 6 out of 9 being a good indicator.Key Takeaways:1. Always run the 12-step criteria for each market.2. Focus on big markets.3. Target markets with many restrictions on social media advertising.4. Avoid tiny niches; focus on large markets.5. Ensure people buy more than one thing in the market.6. The sweet spot for product prices is $2,000 to $20,000.Advice on Market Research:• Don't ask for personal opinions on niches or products.• Do thorough research using the 12-step criteria.• Analyze why certain criteria might be missing in a market.In a future session, I'll demonstrate the market research process, showing you how to locate a market within 45 minutes to an hour.Now, let's discuss some additional topics:List Brokers:• I used to advocate for using list brokers, but I've changed my stance.• Issues with list brokers include deteriorating list quality and restrictions on mailing frequency.Alternative List Acquisition Methods:• Try working directly with store owners (e.g., Shopify stores).• Benefits include no restrictions on mailing frequency and the ability to use the same list for multiple products.Importance of Offline Marketing:• Postcard marketing stands out in markets saturated with online advertising.• Offline marketing can benefit from online brand awareness.Using YouTube for Research:• I recommend paying for ad-free YouTube for a better research experience.• Use YouTube to understand demographics, common questions, and market trends.Pricing Strategy:• Focus on products priced between $2,000 and $20,000.• This allows for higher commissions and easier earnings with fewer sales.Market Size and Competition:• Prefer large markets over niche markets.• Competition is positive – it indicates money is being spent in the market and creates brand awareness.Remember to regularly apply the 12-step criteria and internalize them for efficient market analysis. I'm working on creating cheat sheets, checklists, and guides for the members area to help you with this process.In our next session, I'll do a live demonstration of market research, showing you how to efficiently analyze a market within an hour.Keep learning, stay adaptable, and trust the process. Apply these criteria diligently, even in familiar markets. I'm confident that when you combine thorough market analysis with our postcard marketing strategy, you'll see great results.If you have any questions, don't hesitate to reach out at support@postcardcheatcode.com. I'm loving the emails I'm getting from you all – keep up the great work!

August 27, 2024 – Niche Market Selection Psychology DEEP DIVE Part 2 (must watch!)

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