NOTE: Full transcripts available for download at link located below the summary.

Summary of Live Training Meeting For Tuesday, August 20th, 2024:

Welcome to this training session on niche market selection for our "Postcard Cheat Code" program.I want to emphasize how important this foundational step is. It's crucial for your success and not just busy work. I encourage you to ask questions during the session, and I'll address them in real-time.Key Points on Niche Market Selection:1. Emotional Engagement:• Look for markets where people are emotionally invested or "angry" about something.• "Anger" in this context doesn't just mean rage, but encompasses a range of strong emotions like frustration, confusion, or shame.• Example: In the weight loss market, people might be angry about misleading diet advice, the obesity epidemic, or their personal struggles.2. Ego-Driven Markets:• Focus on markets that feed people's egos or sense of self-worth.• The goal or benefit of the product should make people feel good about themselves.• Example: Business opportunity products that make people feel successful and able to provide for their families.3. Multiple Purchases:• Look for markets where people buy more than one product.• This allows for multiple mailings to the same list, increasing profitability.4. Avoid Personal Passions:• I advise against entering markets you're personally passionate about.• Reasoning: It's harder to be objective, and failures can sour your passion.5. Keyword Research Caution:• Don't rely solely on keyword search volume to determine a good niche.• High search volume doesn't necessarily equate to a profitable market.6. No "Hidden Niches":• The concept of finding untapped, hidden niches is outdated (died around 2004).• Focus on big, established markets instead.7. Postcard Marketing Advantage:• Postcards have less competition for attention compared to digital ads.• People typically look at a postcard for 3-4 seconds, which is longer than most digital ad views.8. Business Opportunity (BizOp) Market:• I strongly recommend considering the BizOp market, especially given current economic conditions.• I predict this market will grow as economic struggles continue.9. Relatable Opportunities:• Look for business opportunities that average people believe they can do.• Example: Storage unit buying and reselling was popular during the 2008-2011 economic downturn.10. Product Quality:• Always ensure the products you're promoting are legitimate and high-quality.• Ethical considerations should come before profit motives.11. Ego vs. Need Items:• Ego-driven purchases often trump need-based items when disposable income is available.• Target audiences with disposable income who can make comfortable, rational choices.12. Big Markets with Ego Appeal:• Many large markets have strong ego components:- Financial/Business Opportunity- Weight Loss and Fitness- Automotive- Clothing- TechnologySpecific Advice and Examples:Let me share an anecdote about a day trader whose father expressed pride in his accomplishments, emphasizing the emotional power of such moments.I encourage you to visualize success and the positive feedback you might receive, as this taps into the ego-driven motivations that drive many purchases.An example of effective marketing: "Ride the Lightning Online Guitar Workshop" is presented as more appealing than "How to Play Guitar in 30 Days" because it focuses on the ego-boosting outcome (impressing friends with guitar skills).I'll admit that my own ego is fed when my students report success, illustrating how this principle works at all levels.Methodology and Research:I emphasize the importance of researching what people are passionate about in forums, Facebook groups, Reddit, and other online platforms.Look for heated discussions that aren't about politics or sports, as these can indicate profitable niches.Example: People arguing over 40+ pages about the best tent for camping in the Great Smoky Mountains.Another example: Extensive debates about optimal gearing for vintage Toyota Land Cruisers, indicating a passionate and potentially lucrative market.Postcard Marketing Strategy:• The lack of competition for attention is a key advantage of postcard marketing.• Unlike digital platforms with multiple distractions, a postcard often gets 3-4 seconds of undivided attention.• This brief window is crucial for capturing interest and driving action.Economic Context:I predict challenging economic times ahead, drawing parallels to the 2008-2011 period.I suggest that showing people legitimate ways to increase their income will be increasingly valuable.I succeeded during the previous economic downturn by focusing on this approach.Ethical Considerations:While we're focusing on tapping into emotions and ego, I repeatedly emphasize the importance of promoting quality, legitimate products.I stress that we're not exploiting people, but rather connecting good products with people who need them.Practical Advice for You:I encourage you to run potential niches through our 12-step criteria before asking for my opinion.I promise to cover the remaining 10 steps in the next session, as this one focused deeply on the first two.I advise you to re-listen to the training at 2x speed if you were distracted, as understanding these concepts is crucial.Additional Notes:• This training is part of our larger "Postcard Cheat Code" program.• Most of this information is available in the first lesson of the program.• I invite you to email me directly with questions or progress updates.Concluding Thoughts:I'm excited about the current time of year for launching campaigns.I encourage you to use this information to make the rest of your year highly successful.Overall Themes:1. Emotional Intelligence in Marketing:• Understanding and tapping into human emotions and ego is crucial for successful marketing.• This applies not just to the product itself, but to the outcomes and feelings the product promises.2. Ethical Marketing:• While leveraging emotions, there's a strong emphasis on promoting quality, legitimate products.• Our goal is to connect good products with people who genuinely need or want them.3. Market Research:• Thorough, hands-on research is essential for identifying profitable niches.• This involves going beyond surface-level metrics and understanding the deep-seated desires and frustrations of potential customers.4. Adaptability:• The advice I'm giving is adaptable to various economic conditions, with a focus on providing value during challenging times.5. Practical Application:• Our training emphasizes practical, actionable steps rather than just theory.• I encourage you to apply the criteria yourselves rather than relying solely on my judgment.6. Continuous Learning:• I encourage revisiting and deeply internalizing the concepts, suggesting that truly understanding these principles can dramatically improve your results.7. Personal Connection:• Despite running a program with multiple participants, I emphasize my personal availability and encourage direct communication.This summary captures the key points, advice, and themes from our training session, providing a comprehensive overview of our approach to niche market selection and postcard marketing strategy.Remember, the niche selection process is fundamental to your success. It's not just a box to tick off; it's the foundation upon which your entire marketing strategy will be built. Take the time to do it right, and you'll see the benefits in your results.As we wrap up this session, I want you to really internalize these first two steps we've covered. They're critical to your success. In our next session, we'll dive into the remaining ten steps, but these first two are the bedrock of your strategy.If you find yourself struggling with niche selection or have any questions about what we've covered today, don't hesitate to reach out. I'm here to help you succeed, and I'm always available via email.This is an exciting time to be launching campaigns, and I'm confident that if you apply these principles, you'll see remarkable results. Let's make the rest of this year your most successful yet in postcard marketing. Keep pushing forward, stay focused, and I look forward to hearing about your successes soon!

August 20, 2024 – Niche Market Selection Psychology DEEP DIVE (must watch!)

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