NOTE: Full transcripts and slides available for download at link located below the summary.

Summary of Celebrity List Partners Lesson:Introduction to List Acquisition Methods• The text introduces additional methods for acquiring mailing lists, some of which the author has been using since 2005.• These methods involve finding "celebrities" within specific markets to obtain their mailing lists.Definition of "Celebrities" in This Context• "Celebrities" refer to niche or market authorities with a significant following.• They don't need to be mainstream celebrities like Kim Kardashian or Brad Pitt.• Examples include:- Expert authorities- Niche book authors- Bloggers/website owners- Social asset owners (e.g., influencers)- Product/SaaS ownersCharacteristics of These "Celebrities"• They command authority on their subject.• They have extensive knowledge of their niche.• They are passionate about their subject.• They understand their niche's demographics.• They have direct influence over their audience.Finding Potential List Partners1. Mid to High-Ticket Product Owners• The author's favorite source for finding list partners.• Can be used to find both lists and products to promote.• Process:- Use ChatGPT to find top courses/products in a niche.- Ask for details like URL, product name, contact information.- Request additional results (e.g., 40 more high-paying affiliate programs).2. Product Hunt• Useful for finding SaaS founders and products.• Process:- Search for relevant products on Product Hunt.- Filter results by topic, launch date, etc.- Look for products with active user bases.3. Email Newsletters• Use ChatGPT to find top newsletters in a niche.• Acquire email lists to convert to physical mailing addresses.4. Amazon Books• Search for books in the target niche.• Look at author bios for contact information and other assets.• Use "Customers also bought" section to find more potential partners.Converting Email Lists to Physical Addresses• Use a service like Data Zap to convert email addresses to physical mailing addresses.• Cost: 2 cents per record for B2C mailing lists.Importance of Considering Demographics Over Niches• Think in terms of overlapping demographics rather than strict niches.• Example: People interested in gardening may also be interested in landscaping, fish ponds, canning, etc.• This approach opens up more opportunities for list acquisition and product promotion.Contacting Potential PartnersInitial Contact Method• Preferably via email or contact page.• Allows for template usage and efficient outreach.• Use a tool like Yesware ($19/month) to track email opens and replies.Email Template• Subject line options:- "Want to advertise on [example.com]?"- "Do you take advertising on [example.com]?"- "I would like to advertise on your site"• Body:- Mention finding their site while researching the market.- State that you also have a list of followers in the market.- Ask if they accept advertising on their site.- Specify interest in renting their email list for postcard mailing.- Ask if they have recent stats.• Signature: Thank you, [Your first name only]• Optional PS: Inquire about any courses or products they offer for potential promotion.Follow-up Strategy• If possible, follow up with a phone call within a day or two.• This adds a personal touch and helps establish rapport.Handling Rejections and Non-responses• Don't take rejections personally.• If no response, follow up after a month or two.• Move on to the next potential partner on the list.Negotiation and Building Relationships• Start with a small test (e.g., 1,000 names for $50).• For email lists, initial offer around $40-$50 per thousand.• Be prepared to negotiate additional benefits (e.g., solo emails, banner ads) in future deals.Case Study: Pamela Crawford (Gardening Expert)• Found through Amazon book search.• Credentials:- Multiple books published- Designs gardens for residences- Featured in various publications• Assets:- Comprehensive website- Newsletter- Social media followingOvercoming Self-doubt• The author shares his personal story of starting as a broke college student.• Emphasizes that everyone starts somewhere and successful people recognize hustle.• Encourages persistence: contact 50-200 potential partners, not just a handful.Benefits of This Approach• Allows for finding both mailing lists and products to promote.• Helps build relationships with influential people in the market.• Opens up opportunities for cross-promotion and multiple income streams.Additional Tips and Insights• Always look for other assets the "celebrity" may have during research.• Consider "sister niches" that share demographics with your primary market.• Be prepared to explain how you'll use email lists for postcard mailing.• Start with a small test to build trust and prove effectiveness.Ethical Considerations• The author advises against using these methods for highly hazardous products.• Emphasizes the importance of building mutually beneficial relationships.Key Takeaways1. Expand your definition of "celebrities" to include niche authorities and influencers.2. Use multiple sources to find potential list partners: product owners, authors, newsletter publishers, etc.3. Think in terms of demographics rather than strict niches to expand opportunities.4. Use a simple, effective email template for initial outreach.5. Be persistent and don't take rejections personally.6. Start small and build relationships over time.7. Always look for additional assets and opportunities when contacting potential partners.ConclusionThis is a comprehensive guide to finding and acquiring mailing lists through partnerships with niche "celebrities." By following these methods, marketers can access valuable lists of potential customers who have already shown interest in related products or services. The approach emphasizes building relationships, thinking creatively about market demographics, and persistently reaching out to potential partners. While initially developed for email marketing, these techniques have been adapted for postcard mailing campaigns, demonstrating their versatility and ongoing relevance in direct marketing strategies.

Celebrity List Partners

You must be logged in to access this course