NOTE: Full transcripts available for download at link located below the summary.

Summary of Live Training Meeting For Tuesday, September 3rd, 2024:

Welcome to our training session on the "Postcard Cheat Code" program. Today, we're focusing on approaching list owners, particularly those with Shopify stores, to rent their customer lists for direct mail marketing campaigns.Let's start by emphasizing the importance of privacy in our group chats. Remember, don't share specific niche markets or products you're working with.Key Points on Approaching List Owners:• We'll be using email, not phone calls or video chats.• Here's a template for your initial cold email:Subject line options:1. "Want to advertise on [their domain]?"2. "Do you take advertising on [their domain]?"3. "I would like to advertise on your site"Email body:"Hey [Name],I came across [their website] while doing some research on [their market]. Since I also have several lists and followers in this market, I was wondering, do you accept advertising on [their website]? I am speaking specifically of renting your list of buyers to mail a batch of postcards to, to tell them about my products. Do you have recent stats?Thank you,[Your first name]"• This email is designed to be short, direct, and non-threatening. Don't mention affiliate marketing or provide unnecessary details.• Use a generic Gmail address for these communications, avoiding any professional branding.Negotiation Process:1. Initial offer: $100 for 1,000 addresses (10 cents per address)2. If successful, follow up with: "I think we're almost there. I'd like to try again and still come back and get more and more from you, but it'd have to be at 2 cents less per address. Can we try that?"3. This approach works whether the test was successful or unsuccessful but close.• Don't reveal the success of your campaigns to the list owner, as this could affect future negotiations.Finding Shopify Store Owners:• Use the search query: site:myshopify.com + [your niche]• This method finds Shopify stores in specific niches.• Look for stores where 100% of their list is geared towards your target market.• I recommend using Answer The Public (answerThepublic.com) to find related keywords and expand your search.• Let's take an example of searching for "weight loss" and finding related terms like "weight loss drugs," "weight loss and muscle gain," etc.• This method helps identify different demographics or submarkets within your main niche.Additional Tips:• Postcards are preferred because they're harder to copy or steal, unlike online campaigns.• The best time for campaigns is between Christmas and New Year's, as people are planning for the new year and thinking about self-improvement.• Set up campaigns to start mailing on December 26th-27th for maximum impact.Case Study: Ketogenic Diet ProductLet me share a personal story about creating a ketogenic diet product in 2010:• I collaborated with a personal trainer friend• We created an 8-video course and book• Initially marketed to men over 40• Later adapted the same product for women over 40• This demonstrates how the same product can be marketed to different demographicsImportant Points About List Rental:• List owners often don't fully utilize their customer data, especially for direct mail.• Many Shopify store owners are unfamiliar with list rental, so they rely on you to set the price.• Start with a small test (1,000 addresses) to build trust and establish a relationship.• After successful tests, you can negotiate for lower prices and larger list segments.Email Marketing Opportunity:• After establishing a good relationship with a list owner, you can ask to send an email to their list as well.• This provides an additional revenue stream with minimal effort.• Use the vendor's best-converting email swipe to maximize results.Market Research Tools:• Answer The Public (answerThepublic.com): Helps find related keywords and topics in your niche.• Keywordintent.io: Another tool worth exploring.Addressing Concerns:• If you feel timid about reaching out to list owners, remember that this process is easier than it seems.• List owners are often happy to have an additional revenue stream.• There's minimal risk in asking list owners to send an email with your affiliate link, as long as you've established a good relationship first.Postcard Marketing Advantages:• Harder to copy or steal compared to online campaigns• No approval process (unlike Facebook or Google ads)• Can include before/after images or make claims that might not be allowed in online advertisingExpanding Your Reach:• Don't limit yourself to one keyword or submarket within your niche.• Use tools like Answer The Public to find related topics and expand your potential list of Shopify stores to contact.Example: Forex Market• Forex is still a popular market• Related markets include crypto trading, futures, and binary options• Targeting one of these markets can often lead to crossover opportunities with the othersTiming Your Campaigns:Let's emphasize the importance of the week between Christmas and New Year's:• People are in a "new year, new me" mindset• Many marketers ignore this week, creating less competition• Sales during this week can exceed entire months like May or June• Set up campaigns to start mailing on December 26th-27thGeneral Advice:• Be persistent and don't be afraid to reach out to list owners• Start with small tests to build relationships• Always look for ways to expand your market and find new list opportunities• Be prepared for the holiday season, as it's a prime time for many markets (weight loss, business opportunities, investing, etc.)Key Takeaways:1. Cold emailing Shopify store owners is an effective way to rent customer lists for postcard marketing.2. Use a simple, non-threatening approach when first contacting list owners.3. Start with small tests and gradually negotiate better rates and larger list segments.4. Expand your reach by exploring related markets and demographics within your niche.5. Utilize tools like Answer The Public to find new keywords and potential markets.6. Take advantage of the week between Christmas and New Year's for increased sales.7. Always be on the lookout for new opportunities to scale your campaigns.Remember, postcard marketing, when done correctly, can be a highly effective and scalable method for promoting affiliate products. By building relationships with Shopify store owners and other list holders, you can access valuable customer data and create successful direct mail campaigns.I encourage you to overcome your hesitations, start reaching out to list owners, and take advantage of the unique opportunities that postcard marketing provides. Also, don't forget the importance of timing, particularly around the holiday season, to maximize the effectiveness of your campaigns.Throughout your marketing journey, you'll discover how lessons learned from one market can be applied to others, and how a single product can be marketed to different demographics with minimal changes.This strategy provides a comprehensive approach to postcard marketing, from finding potential list owners to negotiating rates and scaling campaigns. It also emphasizes the importance of market research, understanding customer demographics, and staying adaptable in the ever-changing world of marketing.Now, it's time for you to take action. Start reaching out to list owners, test different approaches, and continually look for new opportunities within and adjacent to your chosen niche. Remember, success in this business comes from taking consistent action and learning from your experiences. Good luck, and let's make some postcard magic happen!

September 3, 2024 – Finding & Getting Lists For Cheap

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