NOTE: Full transcript available for download at link located below the summary.

Summary of Most Profitable Week of 2025 Live Training:

The Most Profitable Week of 2025

This training transcript reveals a powerful marketing strategy focused on the week between December 26th and January 1st, which the presenter Robert identifies as "the most profitable week of the year." This comprehensive summary breaks down the key concepts, strategies, and implementation guidelines presented in this Postcard Cheat Code training session.

Core Concept: The Golden Week Strategy

The Primary Claim: December 26th through January 1st represents the single most profitable week of the year for direct mail marketing, particularly postcards. Robert claims he makes more money during this one week than he does in entire months like April, May, June, July, and August individually.

Why This Week Works:

Post-Holiday Mental State: By December 26th, most people have completed their extended family obligations and holiday gatherings
New Year Resolution Mindset: Everyone is naturally thinking about changes they want to make in the coming year
Psychological Priming: The time of year automatically prepares customers mentally for purchasing solutions to their problems
Competition Gap: Very few marketers are actively promoting during this week, leaving the mailbox essentially uncontested

The Psychology Behind the Strategy

Universal Resolution Patterns: The training emphasizes that virtually everyone makes New Year's resolutions, typically focusing on:

Making more money
Losing weight/getting fit
Improving health
Better relationships
Increased productivity
Starting new projects or businesses

The "Twist the Knife" Approach: Robert recommends using headlines that acknowledge past failures with resolutions, such as "Make this the year that you keep the resolutions you didn't last year." This psychological approach directly addresses the customer's awareness that they've likely made and broken similar resolutions before.

Customer Mental State:

People are already thinking about self-improvement
They're willing to spend on future income they expect to make
Holiday overspending creates urgency for financial solutions
Social media and online activity during family time pre-sells them on solutions

Discovery Story and Validation

The Origin (2007-2008): Robert discovered this strategy accidentally when he and a business partner had a "dead week" to fill in their webinar promotion schedule. They decided to run a previously underperforming webinar during the week after Christmas, expecting minimal results.

The Breakthrough Results:

The webinar generated more revenue in two days than the entire month of December leading up to it
They made approximately $37,000 in two days, with the rest of the week still remaining
This was from what they considered a "B-grade" webinar that hadn't performed well previously

Systematic Validation: The following year, Robert tested the strategy across multiple markets including health, fitness, and financial products, confirming that the timing effect was consistent across different verticals.

Target Markets and Product Selection

Primary Markets That Work Best:

Health and Fitness: Weight loss, exercise programs, nutrition
Wealth and Finance: Making money, financial security, investment strategies
Relationships: Marriage improvement, parenting, personal development
Business Opportunities: Starting new businesses, side hustles, productivity

Product Selection Criteria:

Focus on products already proven successful in your current campaigns
Choose items that align with common New Year's resolutions
Prioritize solutions to problems people are already thinking about changing
Ensure products are high-quality and provide genuine value

Implementation Timeline and Strategy

July Through November Planning:

July-August: Identify successful products currently being mailed
August-September: Partner outreach and relationship building
October: Finalize partnerships and product bundles
November: Complete all preparations and materials

Critical Mailing Timeline:

Recommended Mail Date: December 19th (at the latest December 22nd)
Reasoning: Accounts for slower mail delivery during holiday season (3-5 business days)
Goal: Ensure postcards arrive between December 26th-28th for maximum impact

Advanced Strategies for Experienced Marketers

Partner Bundle Strategy:

Find colleagues with 2-3 proven products
Bundle products together with significant discounts (50% off retail)
Create webinars or video sales letters featuring multiple products
Split commissions 50/50 while building valuable buyer lists

Value Enhancement Techniques:

30-Day Head Start: Offer early access before public launch
Exclusive Extras: Include bonuses not available elsewhere
Case Study Bonuses: Provide real-world success examples
Multi-Partner Bundles: Combine software, information products, and courses

Influencer Partnerships: Robert references his "Lazy Publisher Profits" training (parts 1-10) as the complete guide for partnering with influencers to create and promote products during this golden week.

List Management and Mailing Strategy

For Direct/Private Lists:

Re-mail successful campaigns to previous audiences
People who didn't buy before may purchase during this optimal timing
Follow-up is crucial - timing affects purchasing decisions significantly

For Brokered Lists:

Plan to rent 3x normal volume due to expected 3x ROI improvement
Arrange list rentals in advance for the golden week period
Cannot re-mail brokered lists, so plan single high-impact campaigns

Competition Advantage:

Email marketing typically slows down during this period
Physical mailboxes are essentially uncontested
Online pre-selling through social media and content consumption supports direct mail efforts

Key Success Factors

Quality Control:

Maintain high standards for all promoted products
Treat customers with the same respect you'd want as a customer
Remember that your reputation depends on product quality

Value Stacking:

Most effective when partnering with multiple product creators
Limited application for standard single-product postcards
Focus on creating irresistible offers through bundling and discounts

Timing Precision:

Mail delivery timing is critical for maximum impact
Account for holiday postal delays
Plan for "December time" - everything moves slower in December

Practical Warnings and Limitations

For New Marketers: Robert specifically warns newcomers not to get distracted by advanced strategies until they have at least one successful product campaign running. The focus should be on mastering basic postcard marketing before attempting complex partnership strategies.

Resource Requirements:

Requires advance planning and relationship building
More complex strategies need multiple partners and coordination
Success depends on having proven products already in your arsenal

The Broader Business Impact

Annual Planning Integration: This strategy serves as a significant revenue boost that can "bankroll" the entire following year. Robert emphasizes that he plans multiple campaigns across different markets specifically for this week, making it a cornerstone of his annual business strategy.

Scalability Potential: Once the strategy is proven with one successful campaign, it can be scaled across multiple markets, products, and partnerships, creating a repeatable annual revenue event.

Long-term Relationship Building: The week serves as an opportunity to build valuable customer lists and partnerships that extend beyond the immediate sales period.

Conclusion and Next Steps

The training concludes with encouragement for participants to begin planning immediately, despite the July timeframe seeming early. Robert emphasizes that the remaining months of the year pass quickly, especially with vacation time, holidays, and seasonal activities.

The strategy represents a systematic approach to capitalizing on predictable human psychology and market gaps. By understanding why people are mentally primed for purchasing solutions during this specific week, and by positioning high-quality products at precisely the right moment, marketers can achieve dramatically better results than traditional timing approaches.

The key takeaway is that this isn't just about sending mail after Christmas - it's about understanding the convergence of psychological readiness, reduced competition, and universal human patterns around New Year's resolutions to create an optimal marketing moment that most businesses completely overlook.

The Most Profitable Week of The Year (every year, year after year)

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